• NEBULA NEXUS

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  • NEBULA NEXUS

Role

Visual Design, Prototyping, Interaction Design, Critical Thinking

Platform

Website

Type

Case Study

Industry

Full-Services Agency

Date

February 2024

Prefacing my case study.

Prefacing my case study ☕

It all started over coffee with my marketing friends, who, in true form, spent the time complaining about complex and unhelpful agency websites. Laughing, but inspired by their frustrations, I created Nebula Nexus—clear, engaging, and no coffee required for understanding!

It all started over milo with my marketing friends, who, in true form, spent the time complaining about complex and unhelpful agency websites. Laughing, but inspired by their frustrations, I created Nebula Nexus—clear, engaging, and no coffee/milo required for understanding!

Having a Client Success Platform to involve customers.

Having a Client Success Platform to involve customers

Truth be told, there are thousands of marketing agencies out there currently. But not many of them are able to involve their customers fully. I crafted our Integrated Client Success Platform at Nebula Nexus to truly spice things up! It’s packed with real-time analytics, nifty collaborative tools, and customisable alerts that put clients in the driver's seat of their digital strategies, making the whole process more engaging and fun.

Ongoing solutions beyond typical project completion.

Ongoing solutions beyond typical project completion

I introduced Client Lifecycle Management at Nebula Nexus to go beyond typical project completion, offering ongoing support and strategic planning to build lasting, supportive partnerships with our clients.

Just some basic screens for the design.

Just some basic screens for the design 🖥️

I designed pages like "About Us," "Services," and "Contact Us" to ensure you can easily explore what we offer and get in touch anytime. It’s all set up to help my users :-)

🖥️

🤔

The crux of the problem.

The crux of the problem 🤔

Many digital agency websites fail to communicate effectively due to their complex designs and technical jargon. This creates a barrier for users without a tech background, leading to confusion, reduced engagement, and difficulty in accessing services. Customers also want to feel involved in their business success.

Features that drive both revenue and user satisfaction.

Features that drive both revenue and user satisfaction 📈

To address this, I have developed unique features at Nebula Nexus such as an Integrated Client Success Platform and Client Lifecycle Management. These will offer real-time analytics, collaborative tools, and ongoing support. By doing so, it ensures our clients are not just passive recipients but active participants in their digital strategies, fostering long-term partnerships and enhancing client satisfaction through continuous engagement and personalised support. You can't have one without the other.

📈

Meet my user persona - Emily

Meet my user persona - Emily 🧑🏿

Emily Thompson, 32, owns a London-based interior design business. She excels creatively but struggles with digital strategy complexities. She values clear communication and seeks a digital service that aligns with her business’s aesthetic and simplifies her digital engagement.

🧑🏿

👨🏿

Meet Emily's hubby - Marcus

Meet Emily's hubby - Marcus 👨🏿

Marcus, 45, is getting on in his years but loves food and runs a gourmet food truck in Birmingham. He struggles with digital marketing and seeks user-friendly solutions that boost his online presence, allowing him to focus on his culinary passion and customer engagement.

How might we cater to their needs and wants?

For both personas. I crafted targeted "How Might We" questions to streamline their digital experiences. These questions focus on simplifying digital solutions for creative professionals and busy food entrepreneurs, ensuring our platform offers clear, efficient, and beginner-friendly tools tailored to each user's specific business needs. [Hover for more information]

For both personas. I crafted targeted "How Might We" questions to streamline their digital experiences. These questions focus on simplifying digital solutions for creative professionals and busy food entrepreneurs, ensuring our platform offers clear, efficient, and beginner-friendly tools tailored to each user's specific business needs. [Tap for more information]

🧑🏿

🧑🏿

Easy Navigation

🧑🏿

Easy Navigation

👨🏿

Efficient Online Tools

👨🏿

Efficient Online Tools

Thinking about what Marcus would want to see.

Thinking about what Marcus would want to see 👀

To structure the Client Success Platform for Marcus in a user-friendly manner, the metrics can be organised into clear categories that reflect different aspects of his business operations and marketing efforts.

👀

Sales and Operations

Sales and Operations

Customer Insights

Customer Insights

Digital Engagement

Digital Engagement

Marketing Effectiveness

Marketing Effectiveness

The building blocks of my product.

The building blocks of my product (aka. the UI Kit)

My product's building blocks? A snazzy UI kit and mood board that keep our designs looking sharp and feeling cohesive—because even websites need a good wardrobe!

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🧑🏿

INTER

HELVETICA

128 BLACK

18 REGULAR

90 BOLD

64 REGULAR

AA

AA

BLACK

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#

08090a

HOT MAGENTA

02-B

#

EB42D0

SEASALT

02-C

#

F4F7F5

Take my prototype for a test drive.

Take my prototype for a test drive 🚘

Take it easy alright! Just click that button below to see how the app works :-)

🚘

HIGH-FIDELITY PROTOTYPE

HIGH-FIDELITY PROTOTYPE

Platform

Website

Software Tools

Figma

Design Framework

Atomic design principles

Industry

Marketing, Advertising

Role

Product Designer, Researcher

Skills

Visual design, Prototyping